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Top 9 best toothpaste in the world to buy in 2020

Discover the best toothpaste brand in the world in 2020 for you to fight with your dental problems

Toothpaste is the need of every person and its use is increasing day by day. More than 300M Americans use toothpaste everyday. On the other hand, 27% adult are facing untreated tooth decay and 46% of adults aged 30+ are facing gum disease. But  most of us go to the store and pick up whatever is on sale. So it is necessary to identify the best toothpaste in the world for you based on your needs.

Our recommended best toothpaste in the world for 2020


Best Toothpaste for Whitening 2020

Crest 3D White Brilliance Toothpaste and Whitening Gel System

Best Toothpaste for Sensitivity 2020

Sensodyne Pronamel Gentle Whitening Sensitive Toothpaste

Best Natural Toothpaste 2020

Hello Oral Care Activated Charcoal Teeth Whitening Toothpaste

Best Toothpaste for Cavities 2020

Colgate Cavity Protection Toothpaste with Fluoride

Best Toothpaste for Kids 2020

Tom’s of Maine Anticavity Fluoride Children’s Toothpaste

Best Toothpaste for Smokers 2020

Cali White Activated Charcoal & Coconut Oil Whitening Toothpaste

Best Toothpaste for Gums 2020

Parodontax Bleeding Gums and Gingivitis Toothpaste

Best Toothpaste for Travel 2020

Marvis Italian Toothpaste Flavor Collection Gift Set

Best Toothpaste for Dog 2020

SENTRY Petrodex Enzymatic Toothpaste for Dogs


Why toothpaste is so important?

Teeth play a vital role in our day to day life. They help us chew and digest food. Healthy teeth help us to speak with clarity and help us give a great smile that can give us greater confidence. Moreover, healthy teeth can help increase our life expectancies as well. Toothpaste is a key player to support good dental hygiene. Brushing our teeth is an intimate thing. That’s why toothpaste becomes the basic need of everyone and its usage is increasing.

What are the important ingredients of a toothpaste?

While the ingredients differ slightly, all toothpastes contain the same general components

American Dental Association (ADA)

We start and finish our day by brushing our teeth. So it is necessary to find the best toothpaste for us. Toothpaste that tastes great and offers the necessary protection for our oral health.

But all toothpastes are not the same. Depending on the toothpaste, other ingredients can also be added for other benefits

American Dental Association (ADA)

The fundamental elements of all kinds of toothpaste are almost the same. Then, depending on there comes different variations such as sensitivity or whitening.

Which brand toothpaste is best?

Toothpaste market is one of the fastest-growing consumer goods industries. It is expecting the compound annual growth rate (CAGR) of more than 6% worldwide and 3% in North America. The oral care industry in the US is roughly a $40B marketplace. The business in this market is highly dominated by three key players. Colgate brand run by Colgate-Palmolive, Crest brand run by Procter & Gamble and Sensodyne brand run by GlaxoSmithKline. All of them are in the race to be considered as the best toothpaste brand.

American Dental Association (ADA) team explaining the different ingredients of a toothpaste

Which is the best toothpaste in the world?

There are different types of toothpaste and brands in the market. All of those have their own unique benefits. Whereas, some toothpastes do offer additional benefits besides cleaning teeth. The best toothpaste for us should be the one that we like or recommend most and that can solve our dental problems.

How to choose the best toothpaste type for you?

It is difficult to find the right toothpaste that suits your specific requirements. Brands always claim to be the perfect one for our all dental issues. But in reality, the majority of those toothpastes specialize in specific areas. As a result, before buying, it is necessary to know which toothpaste is right for you. There are two easy options. The first one is to check out the ADA’s list of recommended toothpaste brands. Toothpaste listed on the list must have to fulfil the requirements set by them. So you can rely on standards, safety and efficacy levels of those toothpaste brands. The other option is to consult with the dentist. A dentist can recommend you which type of toothpaste is best for your dental issues.

Professional dentist guide on how to select the right type of toothpaste for our teeth

How we identified the best toothpaste for you?

We have consulted with several dental experts, professionals and consumers. Based on our conversation, we identified some key criteria. Based on those criteria we recommended the best toothpaste for you. These criteria are-

Anticavity Toothpaste

Once a cavity is formed, fluoride cannot make tooth tissue grow back

Augusto A Robles, DDS

For cavities, fluoride is considered as the active ingredient in toothpaste. Research shows fluoride is effective in reducing cavities. But fluoride comes in several different forms. Those are Sodium Monofluorophosphate, Sodium Fluoride and Stannous Fluoride. All these work as anticavity agent and help protect our teeth from decay. Stannous fluoride is somehow better as it does some extra work for you. It helps with sensitivity and gum inflammation. Usually dentists don’t recommend toothpaste without fluoride. Nowadays almost all toothpaste has it except some natural or organic ones. Organic toothpaste uses a natural ingredient called xylitol. They claim xylitol helps to fight tooth decay.

Toothpaste for Sensitivity

Sensitive teeth never completely disappear

Margaret Culotta-Norton, DDS, PC

Sensitivity is considered as a painful situation. It occurs when the inner layer of our tooth gets exposed. It goes worse when we drink hot or cold foods or drinks. Anyone at any age can become a victim of this problem. One of the best ways is to use desensitizing toothpaste. Dentists recommend using fluoride toothpaste rather than tartar-control toothpaste for sensitive teeth. Desensitizing toothpaste contains ingredients to relieve uncomfortable sensitivity. These are Stannous Fluoride and Potassium Nitrate. Natural toothpaste brands use Calcium Carbonate as natural ingredients that do the same.


Best Toothpaste for Whitening

Crest 3D White Brilliance Toothpaste and Whitening Gel System

Crest 3D White Brilliance Toothpaste and Whitening Gel System
Active ingredients

Stannous Fluoride (0.454%)

Crest 3D white brilliance toothpaste operates in two steps. You need to use both the Crest 3D toothpaste together. The manufacturer claims to provide up to 99% as white as a professional polish. Generally, it requires roughly 4 weeks to get real changes. Crest 3D white brilliance toothpaste contains the most powerful Stannous Fluoride. Which helps us from the cavity, sensitivity as well as gingivitis. So Crest 2 step toothpaste is all in one a complete budget pack for your oral care.

strength
  • Contains Fluoride
  • Anticavity Feature
  • Antigingivitis Feature
  • Some Desensitization Feature
  • Free From Gluten
  • ADA Approved
weakness
  • Contains SLS
  • Gel Can Irritate Gums
  • Some Users Don’t Like The Taste

Best Toothpaste for Sensitive Teeth

Sensodyne Pronamel Gentle Whitening Sensitive Toothpaste

Sensodyne Pronamel Gentle Whitening Sensitive Toothpaste
Active ingredients

Potassium nitrate 5% and Sodium fluoride 0.25%

Sensodyne pronamel toothpaste is specifically designed for sensitive teeth. Generally, all Pronamel products strengthen tooth enamel. It also protects against acid erosion from foods. Their formula has a cumulative effect. So your tooth will become less sensitive over time. The toothpaste’s core recipe uses teeth-strengthening minerals like calcium. This will restore our teeth and remove sensitivity.

strength
  • Anticavity Feature
  • Ensure Tooth Enamel Repair While Whitening Teeth
  • Free From Gluten
  • One Of The Lowest RDA Of <40
  • Free From SLS
weakness
  • Whitens More Slowly Than Other Alternatives
  • Some Users Don’t Like The Unique Mint Flavor
  • A Bit Pricey

Best Natural & Organic Toothpaste

Hello Oral Care Activated Charcoal Teeth Whitening Toothpaste

Hello Oral Care Activated Charcoal Teeth Whitening Toothpaste
Active ingredients

Activated charcoal, coconut oil, tea tree oil, xylitol

Hello’s fluoride-free toothpaste relies on natural ingredients to care for your teeth. The core ingredient of this hello whitening toothpaste is Activated Charcoal which is made from sustainable bamboo. This natural ingredient whitens teeth. Hydrated Silica and Calcium Carbonate are used to clean the enamel. Zinc Citrate helps to prevent cavities and plaque. Coconut Oil works for moisturization. Hello charcoal toothpaste gained a lot of popularity in a short span of time.

strength
  • Activated Charcoal And Baking Soda Act As Natural Whiteners
  • Free From SLS and Judgmint
  • Anticavity Feature
  • Certified Cruelty-Free And Vegan Through PETA
  • Free From Gluten
  • Free From Alcohol, Dyes, Or Artificial Sweeteners/Flavors
  • Maintains ISO Standard For Enamel Safety
weakness
  • Black Toothpaste Can Mess Your Sink Or Basin

Best Toothpaste for Cavities

Colgate Cavity Protection Toothpaste with Fluoride

Colgate Cavity Protection Toothpaste with Fluoride
Active ingredients

Sodium Monofluorophosphate (0.76%)

Most of the toothpaste contains a lot of chemical ingredients for our oral care. Not all elements are necessary for us. But everyone needs Fluoride to fight cavities. This is the recommended ingredient by the dentist. So for those who want the protection from cavities with a great taste, can use it. The only active ingredient in this toothpaste is fluoride. Moreover, this toothpaste is authorized by ADA so you can use it without any hesitation. Most of the users recommend this as they love the simplicity of this toothpaste. Its color, flavor and scent are quite familiar with most of us. As a result, users feel comfortable using it regularly.

strength
  • Contains Sodium Monofluorophosphate (0.76%)
  • Great Taste, Color And Scent
  • Anticavity Feature
  • Freshens Our Breath
  • ADA Approved
weakness
  • Contains SLS
  • Contains Sodium Saccharin
  • Contains Tetrasodium Pyrophosphate

Best Toothpaste for Kids

Tom’s of Maine Anticavity Fluoride Children’s Toothpaste

Tom’s of Maine Anticavity Fluoride Children’s Toothpaste
Active ingredients

Sodium Monofluorophosphate (0.76%)

Choosing the best toothpaste for kids is not quite easy. We need to consider health safety, great taste, and super cleaning power. While selecting such a toothpaste made for kids is really challenging. The first thing that kids love most is the strawberry essence in Tom’s toothpaste. Thanks to them for lacking the harsh dyes and harmful chemicals in this toothpaste. Moreover, this is approved by ADA, so you can use it without hesitation. The manufacturer claims there are no artificial colors, sweeteners, or flavorings on it. So it is safe to use for our kids.

strength
  • All Natural Ingredients
  • Sodium Monofluorophosphate (0.76%)
  • Calcium And Silica For Cleaning
  • Great Strawberry Taste
  • ADA Approved
weakness
  • Contains SLS

Best Toothpaste for Smokers

Cali White Activated Charcoal & Coconut Oil Whitening Toothpaste

Cali White Activated Charcoal & Coconut Oil Whitening Toothpaste
Cali White Activated Charcoal & Coconut Oil Whitening Toothpaste
Active ingredients

Activated Charcoal, Tea Tree Oil, Baking Soda, Organic Coconut Oil, Xylitol

CaliWhite is a prominent name on delivering natural products to us. They discovered a unique combination of Activated Charcoal and Coconut Oil. This formula removes stains from our teeth naturally. Generally, other toothpaste relies on chemical bleaches or chloride for this. Activated charcoal works to remove surface stains. The coconut oil helps to balance mouth’s pH naturally. It also helps to reduce the acid effect. They also use baking soda that whiten teeth without chemical erosion. Another organic element is tea tree oil. This cleanses our tongue, and mouth and ensures fresh breath

Strength
  • Activated Charcoal And Baking Soda Act As Natural Whiteners
  • Anticavity Feature
  • Free From SLS
  • Free From Phosphates, And Parabens
  • Free From Gluten
  • Freshens Our Breath
Weakness
  • Black Toothpaste Can Mess Your Sink Or BasinAnticavity Feature
  • Whitens More Slowly Than Other Alternatives Free From Phosphates, And Parabens

Final thoughts

We start and finish our day brushing our teeth, so we need to find the right toothpaste for our oral care. As toothpaste is a regular product that we will be using, we need to be very cautious in adopting one. You need to find the one that tastes great and offers the desired protection you need. Only then you can declare it the best toothpaste for your needs.

Avatar for Matthew J. Gardner

By Matthew J. Gardner

Matthew is passionate about Oral Care. He is a graduate of the Pacific University in Dental Health. His interests mostly on Dental Consumer Marketing.

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